Jordan Spieth’s Fairway Frenzy

Created around the Masters, Jordan Spieth’s Fairway Frenzy uses one of golf’s most recognizable players to introduce new users to the FanDuel Faceoff experience. The campaign connects the excitement surrounding the tournament with daily cash prizes and rewards, pairing Spieth with in-game imagery, golf environments, and bold promotional typography. The visual system was built to make the Faceoff product easy to understand while using Spieth as the bridge between golf fans and gameplay, scaling consistently across email, in-product,
cross-sell, and promotional placements.
Lead Designer: Mack Brower
Art Director: Sage Vega
Copywriter: Brian Berk
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