Gronk’s $100,000 Holiday Bonus
Built around Rob Gronkowski, this holiday campaign was created to introduce new users to FanDuel Faceoff while re-engaging existing and lapsed players. The campaign positioned $100,000 in cash and rewards as a holiday gift from Gronk, combining his personality with Faceoff gameplay and a festive visual system. The creative was designed to work as one cohesive campaign across paid media, CRM, organic social, and cross-sell placements throughout the FanDuel ecosystem, using Gronk to connect sports audiences with the Faceoff product.
Lead Designer: Mack Brower
Art Director: Sage Vega
ACD of Copy: Brian Berk
Copywriter: Greg Catalano
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